USC Marshall School of Business | Groups
Creative Briefs Session

Thursday, March 23
12:30pm – 1:50pm 
JKP 104
Los Angeles, Cali United States

Registration is now closed (this event already took place).

Event Details
Join GMA and Marshall Alums from NBC Universal who will walk attendees through the creative brief process using examples from their own work. Creative briefs are important for all marketers who will work with creative agencies at one point in their career, so this workshop is very valuable. We look forward to seeing you there!

About the speakers:

Tosh Komine - USC Marshall BS & MBA, emphasis in Marketing who has spent most of their career in Brand Management/Brand Marketing with companies such as Philip Morris, Walt Disney Company and NBC Universal Currently with Universal Studios Hollywood’s Integrated Marketing and Events department and responsible for seasonal events such as Halloween Horror Nights, as well as CityWalk and new attraction launches.

Miguel Herrera - USC Marshall Class of 2014. Prior to Marshall, spent 4-years at Universal Music on the Business Analysis and Live Events Management teams. Currently part of Universal’s Strategy and Business Development team, managing the strategic direction of the theme park’s premium product and the International marketing strategies.
Where & When

JKP 104, Los Angeles, Cali United States

Thursday, March 23, 12:30pm – 1:50pm

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Hosted By
Graduate Marketing Association

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