Creative Briefs Session

by Graduate Marketing Association


Thu, 23 Mar 2017

12:30 PM – 1:50 PM

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JKP 104

Los Angeles, Cali United States

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Join GMA and Marshall Alums from NBC Universal who will walk attendees through the creative brief process using examples from their own work. Creative briefs are important for all marketers who will work with creative agencies at one point in their career, so this workshop is very valuable. We look forward to seeing you there!

About the speakers:

Tosh Komine - USC Marshall BS & MBA, emphasis in Marketing who has spent most of their career in Brand Management/Brand Marketing with companies such as Philip Morris, Walt Disney Company and NBC Universal Currently with Universal Studios Hollywood’s Integrated Marketing and Events department and responsible for seasonal events such as Halloween Horror Nights, as well as CityWalk and new attraction launches.

Miguel Herrera - USC Marshall Class of 2014. Prior to Marshall, spent 4-years at Universal Music on the Business Analysis and Live Events Management teams. Currently part of Universal’s Strategy and Business Development team, managing the strategic direction of the theme park’s premium product and the International marketing strategies.


JKP 104

Los Angeles, Cali United States

Hosted By

Graduate Marketing Association

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