Come and chat with a Chief Marketing Officer from a billion dollar business!
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Join us in hearing from Beth McDonnell, CMO of U.S. Bank and a … MARSHALL ALUM!!! Beth will discuss the different roles, trends, and changing landscape of Financial Services Marketing. Some of the topics include: the 4P’s, consumer marketing, digital/mobile evolution, role of the brand … and much much more. No previous finance experience required 😊
Beth McDonnell has nearly 30 years of experience in advertising, brand, communications and marketing. Prior to joining U.S. Bank, she served as vice president of brand, advertising and marketing at Anthem and spent nearly 20 years in positions of increasing responsibility in advertising, communications and marketing at UnitedHealthcare and subsidiaries of PacifiCare/Secure Horizons. Under her leadership, brands have strengthened, revenue has grown, and reach has expanded. She has successfully managed complex agency partnerships, overseen strategic business-to-business, consumer and digital marketing, led sponsorships, built teams and enhanced customer and social communication.
With all Lunch & Learns, food will be provided and please come looking presentable with those inquiring questions.
Los Angeles, Cali United States