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Come and chat with a Chief Marketing Officer from a billion dollar business!

by Graduate Marketing Association

Educational/Awareness Marketing

Thu, 21 Feb 2019

12:30 PM – 1:50 PM

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JKP 104

Los Angeles, Cali United States

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Have you ever aspired to one day be a CMO? Have you ever wondered what it takes to succeed in marketing? Are you curious about what exactly marketing looks like in a non-traditional industry, such as financial services? Do you like free food?!?! If yes to any of the above, we have the perfect Lunch & Learn event for you!

Join us in hearing from Beth McDonnell, CMO of U.S. Bank and a ā€¦ MARSHALL ALUM!!! Beth will discuss the different roles, trends, and changing landscape of Financial Services Marketing. Some of the topics include: the 4Pā€™s, consumer marketing, digital/mobile evolution, role of the brand ā€¦ and much much more. No previous finance experience required šŸ˜Š

Beth McDonnell has nearly 30 years of experience in advertising, brand, communications and marketing. Prior to joining U.S. Bank, she served as vice president of brand, advertising and marketing at Anthem and spent nearly 20 years in positions of increasing responsibility in advertising, communications and marketing at UnitedHealthcare and subsidiaries of PacifiCare/Secure Horizons. Under her leadership, brands have strengthened, revenue has grown, and reach has expanded. She has successfully managed complex agency partnerships, overseen strategic business-to-business, consumer and digital marketing, led sponsorships, built teams and enhanced customer and social communication.

With all Lunch & Learns, food will be provided and please come looking presentable with those inquiring questions.



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Where

JKP 104

Los Angeles, Cali United States

Hosted By

Graduate Marketing Association | Website | View More Events
Co-hosted with: American Finance Association

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