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Marketing Analytics in CPG & Casual Dining

by Marshall Data Analytics Club

Educational/Awareness Data Analytics Marketing CPG Casual Dining

Tue, 27 Mar 2018

2:00 PM – 3:20 PM

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JFF 328

3670 Trousdale Parkway, Los Angeles, CA 90089, United States

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Description

Curious to find out how data fuels the industry? Join MDAC and Michael Flatt as he shares how analytics is shaping the CPG and Casual dining industry. Topics that will be covered range from which metrics matter most, how to define the market for a gluten free pizza, and introduction to methods such as concept tests and segmentation. With this information in your back-pocket, you'll be geared up for success in your upcoming internship / job.

About Michael: He is a fellow Trojan who completed his MBA at USC Marshall in 2016. Michael has worked with Nielsen and Applebee's in their Analytics and Consumer Insights practice respectively. He is excited to come back to campus and share his journey post business school with you!



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Where

JFF 328

3670 Trousdale Parkway, Los Angeles, CA 90089, United States

Hosted By

Marshall Data Analytics Club
Co-hosted with: Graduate Marketing Association

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