Salesforce: Digital Marketing Workshop

by Marshall Data Analytics Club

Workshop Data Analytics Marketing

Wed, 20 Mar 2019

12:30 PM – 1:50 PM

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JKP 104

3670 Trousdale Parkway, Los Angeles, CA 90089, United States




For the first time, U.S. digital ad spend in 2019 will surpass all traditional advertising, growing to $129.3 billion this year according to eMarketer’s latest forecast. As a result, companies are continually searching for the best ways to optimize their marketing budgets and their data. Justin Jones (’16) from Salesforce will be on campus to discuss how businesses use technology to answer marketing's top five questions:

• Which campaigns are working?

• Where should we spend our next dollar?

• Is our marketing spend and delivery on pace?

• Are the right audiences getting the right marketing?

• Are we creating a great customer experience?

Time permitting, Justin will also happily answer any questions you may have about post MBA careers in MarTech, as well as the transition from consulting to industry.

Demo for 60 minutes
Q&A for 30 minutes
MDAC & GMA Members Only (Space Capped at 40)
Dress Casual (jeans ok)
Food Provided (Lunch will be provided)

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Hosted By

Marshall Data Analytics Club | Website | View More Events

Shreyas Kendurkar
Co-hosted with: Graduate Marketing Association

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