[MIGA] Marketing Workshop: Growth Marketing & Tactical Execution

Ever wondered how top gaming studios turn creative marketing strategies into real player growth? Join us for an exclusive in-person workshop with Alex Bujold, a Marshall alumnus and an experienced growth marketer in the gaming industry (Nexon, Bungie, Blizzard), as he breaks down how to translate high-level marketing ideas into actionable campaigns that drive results.

This session will explore how to balance big-picture strategy with tactical execution, from managing paid ads and scaling audience segments to navigating the differences between live operations and AAA launches. You’ll also learn practical frameworks and case studies tailored to the AAA gaming sector, helping you understand how successful titles sustain engagement and growth.

Whether you’re a future product marketer, strategist, or studio operator, this workshop will give you a behind-the-scenes look at how data-driven creativity powers the gaming business.

Marshall Interactive Gaming Association | Website | View More Events
Co-hosted with: Graduate Marketing Association

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