Athletic Apparel Mini-Conference: Activewear in LA

Athletic Apparel Mini-Conference: Activewear in LA

by Marshall Retail Management Association

Career Workshop

Wed, 21 Mar 2018

6:30 PM – 9:30 PM

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JKP 300

3670 Trousdale Parkway, Los Angeles, CA 90089, United States

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In August 2017, HYPEBEAST publications noted that “Los Angeles, California is experiencing a retail revolution” with the rise of streetwear in LA. As a Los Angeles institution, USC is uniquely positioned to influence and participate in this rise of urban and streetwear brands. To articulate this value proposition, the Marshall Retail Management Association in partnership with the Marshall Sports Business Organization and Marshall Outdoor Club is hosting an Athletic Apparel Mini-Conference entitled Activewear in LA that will bring together industry leaders, recent graduates, and current students to join in a conversation about the intersection of streetwear, fashion, fandom, and Los Angeles.

We're featuring speakers and panelists from: 

Fancentricity: How Brands Build Fans
High/Low: The Intersection of Fashion, Streetwear, and Activewear
  • Corey J. Butler, Busines Development Manager at CYC Designs of Reigning Champ and wings+horn
  • Virginia Carnesale (MBA 2003), Former VP of Marketing at GILT and Saks off 5th 
  • Liza Erchova, Fashion Channel Account Marketing Manager at adidas 
  • Luke Tadashi, Co-Founder and Creative Director at Bristol : Los Angeles 
  • Moderator: Robin Avenel (MBA 2018), Business Development Intern at Bristol : Los Angeles
*Speakers are subject to change

For those of you who are traveling from other campuses or who are not currently enrolled at USC, you can find parking information here

If we "sell out" of tickets, you are still welcome to join us. We will start giving away seats from no-shows around 6:45 pm.
Dress Casual (jeans ok)

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JKP 300

3670 Trousdale Parkway, Los Angeles, CA 90089, United States

Hosted By

Marshall Retail Management Association | Website | View More Events
Co-hosted with: Marshall Outdoor Club, Marshall Sports Business Organization

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