2021 Golden Briefcase Alumni Award
Passionate about empowering entrepreneurs and e-sports. Helps media and entertainment and technology companies navigate change. Global traveler. Explorer. Coach. Father. Scott has over 20 years of experience providing assurance, operations, and technology consulting services to a broad range of global public and privately held companies. Prior to joining EY in 2003, Scott spent eight years with a global business consulting firm.
Scott serves on the Board of Directors for the Los Angeles World Affairs Council and currently serves as co-chair for the Los Angeles County Economic Development Corporation’s Digital Medial & Entertainment Council. He has also been involved in numerous advisory boards at the University of Southern California including the past chairman of the USC Marshall Partners (SF/SG Valleys), past president of the USC Accounting Circle Board and past member of the USC Alumni Association Board of Governors.
Scott received a BS in Accounting from the USC Leventhal School of Accounting and an MBA from the USC Marshall School of Business. He is a certified public accountant (California) and a member of the American Institute of Certified Public Accounts.
How Scott is building a better working world:
“I would like to draw attention to how technology is increasingly shrinking the (business) world. While I reside in Los Angeles, I am increasingly finding that my activities and interests extend far beyond local borders. Through platforms, such as my board position on the LA World Affairs Council and the Entrepreneur Of The Year program my goal is to highlight that no matter where we reside or where we work, we must be prepared to live and work in a globally connected and integrated marketplace."
2021 Cardinal Young Alumni Award
Matt Lawler (MBA ’09) served as a Co-Chair for Marshall’s C4C chapter in 2008-2009. Graduating in a recession, Matt returned to his former employer (Warner Bros. TV) for much less than the reported MBA graduate salary. Matt moved up quickly at WBTV, then on to manage social media advertising for Hyundai, Kia, and Genesis across multiple media agencies (Initiative, an IPG agency, and Canvas Worldwide).
Currently, Matt is Director, Digital Media for the Global Partnerships division of AEG. Global Partnerships is an internal agency for AEG, overseeing sponsorship sales and activation for 135+ world-class platforms across five continents, including venues, sports franchises, events, tours, festivals, and digital content among other AEG holdings. Matt is responsible for the execution of strategic digital initiatives, including the development of digital audiences, innovative marketing campaigns, and forward-thinking measurement/research.
Over time, Matt has leveraged the abilities gained from his career to mentor and support non-profit organizations working to curb local homelessness and bring policy-driven change to the Los Angeles community. He is supported by his wife – a social justice champion and Dean of Institutional Research at Santa Monica College – and his daughter and son, whom he cites as “the best motivation a person can have.”