EVMA Accelerator, SESSION 5: Pricing

About the session: 

During this session, we will build the foundation to unlocking value using pricing, and walk through an actionable framework to review different pricing approaches and frameworks, and common pricing mistakes that lead startups off track. 
 

My bio:

Ed Lee is a pricing expert and CEO of HelloAdvisr, a growth consultancy helping startup leadership teams close the value gap and accelerate growth with high-impact pricing strategies. HelloAdvisr works with startups across growth stages and draws on experience from industries including eCommerce/retail, software, digital health and wellness, and consumer goods.  

Previously, Ed held leadership roles with LG Electronics and global management consulting firm Simon-Kucher & Partners where he advised leading global companies and brands on pricing strategy. Ed is regularly invited to teach and speak at leading academic institutions including UCLA and Oxford University. He serves as a mentor and advisor for accelerators and investors including Techstars, 500 Startups, Backstage Capital, the Oxford Foundry. Ed was elected to serve on the Oxford University Said Business School’s Alumni Advisory Council.

Ed received his MBA from Oxford University, two Masters (MSc) from the London School of Economics, and BA from UCSD.

Social profiles: