At its core, GMA is more than a professional club—it’s a launchpad. For careers, for creativity, and for the kind of connections that last far beyond your two years at Marshall. Our mission this year is simple: help students turn curiosity into confidence. That means equipping you with tools, exposure, and experiences that will empower you to succeed in brand management, product marketing, media strategy, and beyond.
We’ll do this through a blend of practical programming and thoughtful community-building. You can expect CPG roundtables, tech marketing panels, branding workshops, and case competitions that challenge and sharpen your thinking. Just as importantly, you’ll find a supportive crew of peers and mentors who genuinely want to see you win—because here, we don’t gatekeep knowledge or growth.
Personally, I’m here because I’ve seen how transformative this club can be. I came to Marshall with a background in advertising and media strategy, but it wasn’t until I got involved with GMA that I truly understood all of the amazing growth opportunities available to Marshall students. My goal this year is to build on the incredible foundation left by past leaders and to ensure every student—regardless of background—feels welcomed, seen, and set up to succeed.
So, to all our new members: dive in. Raise your hand. Ask the question. Say hi after class. GMA is what we make it, together—and I can’t wait to see what we build this year.
With gratitude,
Craig Sheltz
President, Graduate Marketing Association
