
In-person Case Competition
Contact mba.mbcp@marshall.usc.edu with questions & concerns
USC Marshall Teams: Please apply directly through MBCP. Thank you!
Since its founding in 2001, the Global Case Competition (GCC) has served as a launchpad for future business leaders, uniting top MBA talent from around the world to solve cutting-edge challenges posed by leading global firms. This year, GCC partners with Google to tackle one of the most transformative opportunities in the digital economy—the rise of Agentic Commerce.
In an era where AI agents are reshaping how consumers discover, evaluate, and purchase goods, participants will design a bold and actionable strategy for Google to lead this new frontier. The 2026 GCC invites teams to reimagine the future of commerce—one where AI acts not just as a tool, but as a trusted economic partner for billions of users and merchants worldwide.
November - Applications will be released
TBA: Q&A Session with Google via Zoom (session will be recorded)
Thurs, Mar 5, 2026: Welcome & Kick-Off Event
Fri, Mar 6, 2026: GCC Competition & Reception
The prompt will be announced in early February. Teams will have the opportunity to submit clarifying questions about the prompt that will be addressed in a Zoom session with Google mid-February (exact date/time TBA). The session will be recorded for those who are unable to attend.
Deck Submission: Thursday, March 5, 2026 by 12pm PT
First Round: Friday, March 6, 2026
Final Round: Friday, March 6, 2026
A keynote speaker and networking/feedback opportunities will be included in the schedule. All teams are expected to attend these events.
**APPLICATION WILL BE OPEN IN NOVEMBER 2025**
Teams of four to five MBA/Online-MBA/Part-Time MBA students can submit applications through this portal.
Each team will be asked to respond to the prompt: What do you see as an optimal solution today to accelerate economic growth worldwide?
In addition to it, teams must collaboratively answer the prompt: What will make your team successful in this case competition?
Note: There is a separate application process for USC Marshall internal applications.