USC Marshall Brand Guidelines

Brand Guidelines

Please review this document for information about branding, logotypes and social media opportunities.

Printed Materials

Please visit https://identity.usc.edu/ for specific instructions on how to use the graphic identity system and to download USC identity marks.

T-shirts and Other Clothing Items

If your organization is planning to order t-shirts or other promotional items for an event or program (or just to promote your organization) and you plan to use the Marshall and/or USC names anywhere on your product, you are required to place your order through MarshallWear. MarshallWear can oversee every aspect of your clothing order, from design to delivery, taking the stress of the ordering process off your hands!

MarshallWear has procedures in place to have all designs reviewed by USC Trademarks and Licensing and Marshall's brand ambassador. MarshallWear is the only Marshall student organization that has permission to use the USC Marshall name and associated logos. If you plan to use the Marshall name or logos anywhere on your item, the order must be placed through MarshallWear to be compliant with the USC licensing agreement in place. All MarshallWear proceeds go to Marshall Gives Back (MGB).

MarshallWear Email: marshallwear@marshall.usc.edu